The first question in every seller's mind is "Why don't I just sell my home myself?" The answer quickly reveals itself when you weigh all that must be done in a real estate transaction, some of which are listed below. Read the following and then call Welcome Home OC. Let us help you be on the road to sold!

1. Determining fair market price for your home - We will help you determine the best listing price for your home. First, we will run a Comparative Market Analysis for your home. A CMA includes information on similar houses in the area currently on the market and for what price they are listed. It also includes information on recently sold houses in your area such as what price recently sold houses were listed, at what price they were sold, and how long they were on the market. Next, we will pose important questions for the homeseller. Is your goal to sell your house at the absolute highest value? If so, are you willing to have your house on the market for a longer period of time? Is your goal to sell your home as quickly as possible? If so, are you willing to forego some potential profit to sell your house more quickly? After studying the CMA and discussing these questions with you we will suggest a listing price that is right for your home and for your homeselling goals.

   
   
2. Advertising and Marketing – We will act as the marketing coordinator for your home by effecting a rigorous and assertive marketing program. We will get your property exposure not only locally, but also nationally. Within hours we will have your property posted on the Multiple Listing Service, where agents and brokers look first for potential buyers. We also will post your listing on WelcomeHomeOC.com in the highlighted listings section. Additionally, we will advertise your home on the top ten homebuying websites. Recent studies show that 79% of potential buyers now check the internet first when looking for a home. It is important to have a web presence with statistics like that! We will also hold open houses and catered broker previews to get your home seen right away. We will place ads in the newspaper, use professional signage on your property, and we will place a lockbox on your door so it is readily available for agents to bring potential buyers to view your home.

   
   
3. Staging your home - We will help ensure that your home is ready for buyer previewing. Here are some questions to ask to determine if your home is ready for showing. First, does your home have curb appeal? When driving up to your home, does it look welcoming from the outside? Is the lawn cut and in good shape? Is there exterior touch-up paint needed? Second, does your home have a welcoming feel when entering the home? When preparing for a buyer preview, it is important to make a good first impression. To make a home more inviting play soft music in the background and have a pleasing aroma (a fresh home spray scent, freshly baked cookies, sourdough bread, etc.). Have you removed all clutter and personal items from your home? All personal items such as family pictures, knickknacks, and children's artwork should be removed as it is a necessity for the buyer to be able to envision their own furniture and personal things in your home. Your home should be "de-personalized," and the less clutter in your home, the more welcoming and homey it will be for the buyer.

   
   
4. Showing your home to prospective buyers (often with little notice) - We will be available to set up appointments and to show your home to prospective buyers.

   
   
5. Differentiating between well and poorly qualified buyers - When receiving offers on your home, we will offer support and advice on offers and potential buyers.
   
   
6. Providing disclosures required by Federal, State and Local laws - There are numerous disclosures required by the Federal, State, and Local laws when selling your home, and we will provide these disclosures for you. We will also coordinate the delivery of these important disclosures to the buyer and make sure all signatures are received that are needed.
   
   
7. Negotiating the selling price – We will assertively negotiate a fair market price for your home. We will also write a legally binding contract for the sale of your home that will keep you protected through the homeselling process.
   
   
8. Closing escrow – Throughout escrow different questions and concerns consistently arise. We will be there to help you through this process. As your agent we are sincerely loyal and committed to working hard for you.

* With buyer's agent commission negotiable.

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